Thinking like rory sutherland what is this rory sutherland wants you to think different no thats a slogan hmm rory sutherland wants you to think in new ways no thats not right either rory sutherland wants you to be illogical organizations typically incentive mistake avoidance over creative genius. Rory sutherland behavioural economics humans and advertising questioning the job of marketing by looking at the context of decision making complementarity human rational creating value . Thinking like rory sutherland by michael dariano michael dariano follow follow follow for updates on what michael dariano is creating after watching hours of rory sutherlands talks and podcasts and reading his book this is what i learned sutherland emphasizes four things. Rory is one of the most powerful men in marketing educated at cambridge he went on to become the executive creative director and vice chairman of ogilvyone. Rory sutherland retweeted dave corlett did you know that in true silicon valley style russell hobbs was a breakaway from morphy richards this was the real high noon of innovation in my book
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